— Forming a clear
Path to
identity.trust.growth.
To create a successful brand, you must comprehend your purpose, core values, and goals. These elements will shape your brand's personality and positioning in the present and future.
Strategy it is
It defines who you are as a business, and focuses on your long-term goals.
Do you want to build a brand that lasts?
Problems
strategy
solves
You're probably here for a reason.
1
One
Lost revenue
Without a solid strategy, your marketing efforts will be lost in a crowded market and your resources will be wasted. A strong strategy allows you to stand out and effectively reach your target audience.
2
TWO
Positioning
If your brand is not clearly defined, you run the risk of sending mixed messages and losing your place in the market. It is important to have a clear and consistent brand to effectively communicate with your audience and establish a strong presence in your industry.
3
THREE
Competition
In order to succeed and outperform your competition, it is essential to have a strong brand identity that helps you stand out in the market. Without a distinct and memorable brand, you will simply blend into the background and struggle to attract and retain customers.
How we dostrategy.
Strategy involves creating a plan and tangible outcomes, as well as the experience of our clients. We develop strategy using a variety of activities and techniques, with the help of a cross-functional team and an Agile framework.
The process
by votta.co
1. Define and Refine
Inputs that will influence your brand
At our marketing agency, we understand that the first step in creating a successful brand strategy is to organize your thoughts and develop a clear plan of action. Whether you are starting from scratch or looking to revamp your existing brand strategy, we take into consideration all the inputs that will shape your brand, such as your purpose, vision, values, and consumer needs. Using specialized tools and frameworks, we then create outputs like brand pillars, personality, positioning, essence, and brand story to bring your brand to life in a cohesive and effective way. By taking the time to put everything on paper, we help you gain the clarity and focus needed to execute your brand strategy with confidence.
2. Align
Aligning all aspects of your business
The next step is to ensure that your brand positioning and personality are consistently reflected in everything you do. We take into consideration all the different areas of your business and make sure that your target audience is always at the forefront of our minds. To ensure a cohesive and consistent brand experience for your customers, we involve your team in this process and make sure that they understand and are fully invested in the brand you are building and the story you want to tell. This helps to create a unified and consistent brand experience for your customers.
3. Activate
Bringing your brand strategy to life
The final step in creating a successful brand strategy is bringing it to life through practical implementation. Our approach is to start by identifying the areas that will have the greatest impact and prioritize those first. This includes creating an integrated marketing plan that encompasses various channels such as social media, advertising, public relations, packaging, and your website. Additionally, we may suggest creating a creative brief or mood board to provide guidance for designers and copywriters. We also consider other factors such as reassessing your suppliers and the channels through which your products are sold. The key is to ensure that all of our decisions align with your brand strategy and that we consistently deliver on your brand promises.
Common questions you might have
Yes, it is possible to do a brand refresh rather than a full rebrand. However, it's important to consider your overall goals and assess whether a refresh will be sufficient to meet them. A full rebrand may be necessary if there are larger issues to address.
On average, a full branding project takes between 6 and 8 weeks, depending on the complexity and scope of the project.
Upon completion of the brand work, you will receive brand assets such as brand guidelines, messaging, and a competitive marketplace positioning statement. These resources can help to identify opportunities within your market or organization. Once you are fully aligned with your brand, you will have a clear path forward.
Testimonial
Ready to take your brand to new heights?